Brand Social Index: Index

ZIndex brings together first-party data and audience analytics to give you real-time and historical insight into the social media health of today’s leading brands.

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What is ZIndex?

ZIndex is a KPI ranking of the biggest brands on social media. Rather than relying on cookie-based data or panel-based syndicated reports, it draws from live human data to give you complete and deep insights. Our rankings are powered by our ZPoints® algorithm, which measures the influence of 600M+ pieces of data from Facebook, Twitter, Instagram, and Google+.



Top Benefits of ZIndex

Compare competitors. Measure key performance and audience metrics between top brands in your industry.

Monitor trends. See how your competitors fare over time via weekly versus monthly rankings, and find strong brands to emulate.

Assess audiences. Analyze and audit differences in each brand’s audience metrics with Twitter follower reports.



ZIndex API

The ZIndex API combines quantitative with qualitative criteria to help your brand audit trends, benchmark against competition, identify influencers, and discover new opportunities.



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Ask us how you can use ZIndex to:

  • Break down your competitors’ social strategies
  • Identify & track influencers
  • Gain deep audience demographics & insights
  • Monitor industry trends